China’s smart speaker market has experienced strong growth since 2018 and is now the 2nd largest market for smart speakers globally. China’s smart speaker market is quite consolidated and dominated by large internet/tech companies such as Baidu, Alibaba and Xiaomi. The initial strategy of providing subsidies to smart speakers helped smart speaker brands to gain market share quickly, however, smart speaker players are exploring new use cases and new ways of monetization to ensure sustainable growth.
This report provides an overview of China’s smart speaker market, including its development path, key drivers, key players and market landscape. In addition, it provides detailed analysis of the key strategies of the three leading players, means of monetization and challenges in smart speaker market in China.
Table of Contents:
- Executive Summary
- What is a Smart Speaker?
- Key Drivers of Smart Speaker Market
- Market Landscape
- Key Strategies of Leading Players
- Monetization of Smart Speaker
- Challenges in Smart Speaker Market
- Key Specs of Smart Speakers in Different Price Bands
Author: Mengmeng Zhang
Number of Pages:19
Published Date: October 2020