Overview:

After its short-lived initial spark in 2016, the Chinese XR Market is currently experiencing its second boom. While some XR technologies remain in their developmental infancy, the introduction and success of the metaverse has attracted the attention of big market players, expanding the size and competition of XR industries to new heights. Pico currently dominates the XR market, however, the entry of industry giants like Huawei and Xiaomi will likely shape the future of the Chinese XR industry. This report analyzes significant market players/products and what we think is the future technological direction of Chinese XR markets.

Table of Contents:

• Introduction and key planning assumptions
• Individual Case Studies
  • Pico: VR unicorn acquired by ByteDance for CNY 9 billion
  • Nreal: Leading AR glasses segment
  • iQIYI: Video-streaming leader entering Metaverse through XR
  • Huawei: 5G and mobile giant tests waters in VR and smart glasses
  • Rokid: AI start-up deeply rooted in AR vertical
  • OPPO: Mobile leader entering aR (assisted reality) space
• Conclusion
• Appendix: list of current Chinese XR products (17 in total)

Number of Pages: 13

Published Date: April 2022