Monthly Market Pulse Standard reports

  • Monthly Market Pulse - June 2014
  • Jul 16, 2014

In June handset sell-through was weak, after some recovery in May. The main culprit was China. The Chinese market has continued to show weakness since the Chinese New Year. Sell-in has also dropped again so the inventory levels remain manageable in most countries.
Smartphones were 69% of the market in June – the same as in May. Within smartphones, Android accounted for 83% of the smartphone market, while the iOS share was 13%.

Samsung continues to slide as well as Nokia and some other Tier 1 brands. Huawei, Lenovo and Motorola showed strong growth and with good reason – they have put their money where the growth is – the sub $200 price band. We have included analysis to show the diversity of popular models across different geographies.

The share of sales in the $400+ price bands continues to fall as the mix of local smartphone brands strengthened further. The sub $100 maintains sales, thus it gains share in a slow market. Emerging markets were also strong although China was weaker than expected. In June month 56% of global Android devices were under $200...

 

< Table of Contents >

  • Key Tekeaways
  • Monthly Research Topics
    • Top 5 Smartphone Models in 5 countries
  • The Market
    • Market Sizing - Demand and Supply
    • O/S landscape
    • Market by Price band 
  • Competitive Landscape
    • Country Analysis: US/China/Korea/Japan
    • Market share by Price band
    • Vendor Analysis: revenue structures
  • Features and Specs
    • Hardware trends and feature adoption rates
    • Average feature sets
    • Vendor market share by feature set 
  • Hit model lists for major vendors, globally

Attached Files

  • Monthly Market Pulse June 2014.pdf

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