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Monthly Market Pulse - March 2018

May 4, 2018 |

Sell-in of handsets and smartphones were down following the weak performance of both China and India markets. In Europe, France and Germany showed some recovery in sell-through, but Italy and UK were still low. Japan and Korea recovered and grew a lot in March. While feature phones came back strongly in India and Africa. 

Samsung recovered its market share by another percentage point. It did well at the entry level with J7 Pro and in the premium-tier with the Galaxy S8 series, following a price adjustment to accommodate the Galaxy S9. Apple’s iPhone 8 and X showed a downward trend, further reducing Apple’s market share by 2ppt globally. Entry-level smartphone share slightly increased after good performances from Xiaomi, Samsung and some of the local brands in India, SEA, and Africa markets.

Key Takeaways
Monthly Research Topic
  • Huawei Analyst Summit – 2018
  • RSA Conference 2018
Global Market Status
  • Market Sizing – Demand & Supply / Price band
  • Market Share – Vendor / Price band
Major Country Landscape
  • US Market Landscape
  • China Market Landscape
  • India Market Landscape
Trends in Features and Specs
  • - Hardware trends and feature adoption rates
  • - Average feature sets
  • - Vendor market share by feature set

Hit Model Analysis

Number of Pages: 64 (Full reports are available for clients at our portal)
Author: Counterpoint
Published Date: April 2018



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