Monthly Market Pulse Sell-in Inventory

  • Handset & Smartphone Monthly Sell-In vs Sell-Through - October 2020
  • Dec 3, 2020


This is the excel report that shows the monthly global sell in vs sell through for handset and smartphone.

Global smartphone sell-through declined (9% YoY) in October as key markets decline. However, the sell-through improved 5% month over month driven by Apple.

Sell-in was robust until September, but shortages across the supply chain were dragging down production and sell-in in October.

This helped contain inventory levels though and it prevented brands like Xiaomi, realme and Oppo overshooting.



Author: Varun Mishra
Published Date: November 2020

Attached Files

  • Counterpoint Research - Handsets - Monthly OEMs Sell in vs Sell Through Deliverable_Oct 2020.xlsx

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