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Monthly Market Pulse - December 2018

Jan 29, 2019 |

Key Takeaways:

  • Global Sell-in Remained Flat, Sell-Through Down. Sell-through was down in December as the new global peak season has shifted to November due to online events. Sell-in, however, was flat as OEMs expected some increase in sales during November and December. Inventory levels rise once more indicating weak Q1 2019 ahead.
  • Top Three Global Brands Decline on MoM basis. During December, the top three global brands – Samsung, Apple and Huawei, declined on MoM basis. Apple’s decline was primarily driven by weak demand in China amid rising US-China trade tensions and signs of negative sentiment among Chinese consumers. Oppo and Vivo gained marginally on MoM basis, while Xiaomi declined.
  • Ultra-Premium ($800+) Price Segment M/S Declined: Due to a decline in Apple sell-through during the month, the overall market share of ultra-premium price band declined marginally. iPhone XR remains the key performer in terms of volume, ahead of flagships – iPhone XS and iPhone XS Max. Huawei has made space for itself with the Mate 20 series, while Samsung struggles.
  • Topical Reports: In the case of CES, emerging technologies such as 5G, Artificial Intelligence, Smart Home, and vehicle tech. remained the key focus areas. Companies such as LG, IBM, Verizon, AT&T, MediaTek, Qualcomm shared their vision of AI and 5G innovations. Counterpoint attended the Qualcomm Snapdragon Summit. QCOM launched its first 7nm based SoC – Snapdragon 855. We report advancements from the previous SoC and its increased focus on gaming and performance. 

Table of Contents:

  • Key Takeaways
  • Global Market Status
    • Market Sizing – Demand & Supply / Price band
    • Market Share – Vendor / Price band
  • Major Country Landscape 
    • US Market Landscape
    • China Market Landscape
    • India Market Landscape
  • Trends in Features and Specs
    • Hardware Trends and Feature Adoption Rates
    • Average Feature Sets
    • Vendor Market Share by Feature Set
  • Hit Model Analysis
  • Monthly Research Topic 
    • Key Highlights from CES 2019
    • Qualcomm Snapdragon Summit 2018
Number of Pages: 84
Author: Counterpoint
Published Date: January 2019

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