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Market Monitor I Quarterly Smartphone Vendor Region Value Share 2023 Q1

May 19, 2023 | Author : Harmeet Singh Walia


This report from Counterpoint’s Market Monitor service highlights the regional revenues and ASPs for 42 brands in the smartphone segment. These 42 brands together capture close to 95% of the total market by revenues.


  • Global handset market wholesale revenue declined 8% YoY and 9% QoQ to a close to $104 billion in Q1 2023.
  • The top five smartphone brands contributed over 83% of the total revenue.
  • Among regions, China led the revenue share (24.4%) driven by strong 5G smartphone penetration.
  • China’s share of the global smartphone market is up from 22.6% in Q1 2022 to around 24.4% in Q1 2023 as the region began to recover after the lifting of the Covid-era restrictions.

Publication Date: May 2023


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