Overview:

This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry. 

The deliverable includes:

• Single pivot format giving in-depth analysis of global markets.
• 140+ brands now in comparison to 95 brands earlier.
• Break out of three key countries in each region to give a further granular view of the regions.
• 18 countries view as compared to six earlier.
• More visuals and analysis by country and by regions.

To quickly summarise:

• The global smartphone market declined by 19% YoY to 302.64 million units in Q4 2022.
• Apple replaced Samsung as the top smartphone player in Q4 2022, driven by the recent launch of the iPhone 14 series.
• Samsung’s shipments declined by 16% YoY and 9% QoQ to 58.3 million.
• Apple and OPPO were the only top-five smartphone brands to grow QoQ, with shipments increasing 42% and 4% respectively.
• The 2022 annual global smartphone shipments declined by 12% to 1.2 billion units, the lowest since 2013.

Table of Contents:

• Introduction
• Updates
• Pivot Chart by Brand
• Pivot Chart by Geography
• Global Market by Geography
• Global
• Asia Pacific
• China
• India
• Japan
• Korea
• Key Asian Countries
• North America
• US
• Canada
• Europe
• Western Europe
• Central and Eastern Europe
• Key European Countries
• Central and Latin America
• Key Central and Latin America Countries
• Middle East and Africa
• Key Middle East and Africa Countries
• Flatfile
• Definitions
• Contacts

Publication Date: February 2023