Overview:

This report is part of a series of reports which track the mobile handset market: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry. 

The deliverable includes

• Single pivot format giving in-depth analysis of global markets
• 140+ brands now in comparison to 95 brands earlier
• Break out of three key countries in each region to give a further granular view of the regions
• 18 countries view as compared to six earlier
• More visuals and analysis by country and by regions

To quickly summarise:

• The global smartphone market declined by 12% YoY despite growing by 3% QoQ to 301.9 million units in Q3 2022.
• While quarterly growth in Apple and Samsung pushed the global smartphone market above 300 million units, a level it failed to reach last quarter, political and economic instability drove negative consumer sentiment.
• Apple was the only top-five smartphone brand to grow YoY, with shipments increasing 2% YoY, growing market share by two percentage points to 16%.
• Samsung’s shipments declined by 7% YoY but grew 3% QoQ to 64.3 million.
• Xiaomi, OPPO* and vivo, recovered slightly after receiving heavy beatings due to lockdowns in China in Q2, and as they captured more of the market ceded by Apple and Samsung’s exit from Russia. 

Table of Contents:

• Pivot Chart by Brand
• Pivot Chart by Geography
• Global Market by Geography
• Global
• Asia Pacific
• China
• India
• Japan
• Korea
• Key Asian Countries
• North America
• US
• Canada
• Europe
• Western Europe
• Central and Eastern Europe
• Key European Countries
• Central and Latin America
• Key Central and Latin America Countries
• Middle East and Africa
• Key Middle East and Africa Countries
• Flatfile
• Definitions

Published Date: November 2022