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Market Monitor Quarterly Smartphone Vendor Region Value Share 2021 Q1

Jun 3, 2021 |


This report from Counterpoint’s Market Monitor service highlights on the regional revenues and ASPs for 42 brands in smartphone segment. These 42 brands together now capture over 95% of the total market by revenues.


  • Global smartphone market wholesale revenues declined 11% QoQ after a strong Q4 2020 but grew by nearly 36% YoY.
  • Apple captured 42% of overall smartphone revenue in Q1 2021 as compared to 34% in Q1 2020.
  • Among regions, China leads the revenue share (30%) driven by strong 5G smartphone penetration. In Q1 2021, China accounted for 48% of the 5G smartphone shipment.
  • Rest of Asia and the Middle East and Africa are the only regions witnessing sequential growth in smartphone ASPs for the quarter.
  • North America, on the other hand, saw a slight decline in ASPs as a result of Apple’s ASP declining. The ASPs of all other major regions remained stable.

Authors: Harmeet Singh Walia, Aman Chaudhary
Date Published: June 2021

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