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Market Monitor Q4 2020 - Quarterly Market Detailed Overview

Mar 26, 2021 |


The global smartphone market declined 1.6% YoY but grew by around 8% QoQ to reach 394.6 million units during the quarter. This recovery was driven by holiday season sales as well as Apple’s exceptional performance across the key markets. With the launch of its first-ever 5G-enabled phones, Apple shipped the highest number of smartphones (81.9 million) in Q4 2020. While Apple saw a significant growth in all regions, its shipments nearly doubled in North America and Western Europe. Samsung shipments saw a significant quarterly decline of over 22% QoQ in Q4 2020. It did, however, manage to retain its top spot for 2020. 5G smartphone shipments continued to rise in Q4 2020, almost doubling compared to the previous quarter and growing by almost 1,000% YoY. The 5G growth in Q4 2020 was driven by the entry of Apple, which launched its first iPhone series in this technology, as well as a continuing push by Samsung, Huawei, OPPO, vivo, Xiaomi and Huawei. This report from Counterpoint provides a quarterly wrap up of the global smartphone industry from various dimensions.

Counterpoint’s Market Monitor - Quarterly Market Detailed Overview is an insightful report providing detailed analysis of the vendor activity and performance, measuring both volume and revenue by sell-in by major region and key countries (55+) and top (140+) vendors covering close to 96% of the global handset shipments. It is one of the detailed industrywide services providing an analysis of the key market drivers broken out by volume and value – which OEMs, brands and models are performing well, in which markets and why. Based on the in-depth analysis and primary knowledge, the report also gives the smartphone industry shipments forecast. The report also comes with a carefully chosen featured section based on the quarterly happenings. This quarter, the section is on trends and analysis of IoT world 2019, which was attended by team Counterpoint.

This robust quarterly report with fact-based deep analysis covering multiple dimensions and the robust forecast will help players across the handset value chain to holistically analyse the current state of the global handset market and plan ahead of the competition.

The report is Relevant to:

  • Smartphone OEMs
  • Feature Phone OEMs
  • Component players
  • Smartphone Industry Investors

Table of Contents:

  • Introduction
  • Key Takeaways
  • Global Market Analysis
  • Overview
  • Revenue by Device Type and Revenue Share by Key OEMs
  • Smartphone and Feature Phone Shipment Share by Price band
  • Smartphone and Feature Phone Market Share by Region
  • Smartphone and Feature Phone Market Growth by Region
  • Smartphone and Feature Phone Share by Key OEMs
  • Smartphone Market and Feature Phone  OEM Share
  • Smartphone and Feature Phone Market Key OEM Growth
  • Smartphone and Feature Phone Market – Country Share
  • Smartphone Market Share by Brand Category
  • Global Top 10 Best Selling Smartphone Models
  • Market Analysis by Air Interface: LTE, WCDMA, GSM
  • Handset Shipment by Tech – Growth of LTE
  • Penetration of Air Interface by Region
  • Smartphone – Regional-Deep Dive
  • North America, Europe, Central, and Latin America, Asia Pacific, MEA – Handset Shipment, smartphone share by country and OEMs
  • Top Selling Smartphones by Region
  • Smartphone ASP by Region
  • Smartphone – Market Analysis by Key OEMs
  • Top 5 Smartphone OEMs by Region
  • Chinese Brands: Top 5 Smartphones OEMs by Region
  • Local Brands: Top 5 Smartphones OEMs by Region
  • Top 5 Smartphone OEMs Analysis by Price Band
  • Top 5 Smartphone OEMs Analysis by ASP
  • Key  Smartphone OEM Analysis
  • Apple, Samsung, Huawei, Xiaomi, vivo – Regional and country analysis, top 10 models by shipments
  • Growth Arenas
  • Smartphone – Specification Analysis – Camera setup, Megapixels, Battery Capacity, DRAM, NAND, OS, and SoC
  • Featured Report
  • Contacts

Number of Pages: 85
Author: Aman Chaudhary, Harmeet Singh Walia
Published Date: March 2021


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