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Market Monitor: Quarterly Vendor Revenue ASP Smartphones and Feature Phones 2020 Q4

Feb 19, 2021 |


  • Global handset market wholesale revenue grew 6% YoY during the fourth quarter of 2020.
  • Smartphone share accounts for 99% of the overall handset market by revenue.
  • The smartphone market reached USD 127.8 Billion in revenue, growing 8% YoY, driven by holiday season demand and exceptional performance by Apple.
  • Apple captured 51% of overall smartphone revenue. Apple’s wholesale ASP increased 3% YoY driven by the strong performance of latest 5G phones.
  • Overall smartphone market ASP increased 8% YoY driven by outperformance of Apple’s iPhone 12 series.

Table of Contents:

  • Pivot
  • Pivot Table for Volume (Shipments)
  • Pivot Table for Value (ASP, Revenues)
  • Pivot Chart for Value (ASP, Revenues)
  • Global Handset Volumes, ASP and Revenues
  • Global Smartphones Volumes, ASP and Revenues
  • Global Feature Phone Volumes, ASP and Revenues


Author: Harmeet Singh Walia, Aman Chaudhary
Date Published: February 2021

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