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Quarterly Device Tracker Standard reports

  • MOBILE DEVICES MONITOR – Q4 2020 (Vendor Region Countries)
  • Feb 16, 2021


This report is one of the series of reports which tracks mobile handset: Smartphone and Feature Phone shipments every quarter for more than 140 brands covering more than 95% of the total device shipments in the industry.

The deliverable includes

  • Single pivot format giving in-depth analysis of global markets
  • 140+ brands now in comparison to 95 brands earlier
  • Break out of three key countries in each region to give further granular view of the regions
  • 18 countries view as compared to six earlier
  • More visuals and analysis by country and by regions

To quickly summarize:

  • Global smartphone market shipment declined 1.6% YoY but grew 7/9% QoQ to reach 394.6 million units in Q4 2020.
  • The smartphone recovery is majorly driven by exceptional performance by Apple. However, it was subdued to re-emergence of COVID-19 strains in regions including Western Europe and LATAM.
  • Samsung slipped to the second spot with 62.5 million units in Q4 2020. However, it led the overall market in CY 2020.
  • For the first time, OPPO and vivo surpassed Huawei to capture the fourth and fifth spots respectively, Huawei slipped to the sixth spot.
  • realme emerged as the fastest growing brand in CY 2020 with 65% YoY growth.

Table of Contents:

  • Pivot Chart by Brand
  • Pivot Chart by Geography
  • Global Market by Geography
  • Global
  • Asia Pacific
  • China
  • India
  • Japan
  • Korea
  • Key Asian Countries
  • North America
  • US
  • Canada
  • Europe
  • Western Europe
  • Central and Eastern Europe
  • Key European Countries
  • Central and Latin America
  • Key Central and Latin America Countries
  • Middle East and Africa
  • Key Middle East and Africa Countries
  • Flatfile
  • Definitions

Author:  Aman Chaudhary, Harmeet Singh Walia

Published Date: February 2021

Attached Files

  • Market Monitor Quarterly Vendor Region Countries 2020 Q4.xlsx

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