This report covers the global mobile phone shipment by air interface technology including market share and rankings by regions and key countries.
The deliverable includes
- Single pivot format giving in-depth analysis of global markets
- 140+ brands now in comparison to 95 brands earlier
- Break out of three key countries in each region to give further granular view of the regions
- 18 countries view as compared to six earlier
- More visuals and analysis by country and by regions
To quickly summarize:
- The top three brands, Samsung, Huawei and Apple, together cornered almost half of the smartphone market, with the rest of the market left for hundreds of other brands to compete fiercely.
- Samsung continued its growth at 8.4% YoY, capturing over one-fifth of the global smartphone market. This is due to strong Note 10 and Galaxy A series sales. The company also posted an increased profit with an improved product mix. The company will continue to launch new A series smartphones, including some models with 5G, to try and maintain momentum. Huawei's loss in overseas market would be a big opportunity for Samsung in coming quarters.
- Huawei grew a very healthy 28.5% YoY globally. It captured a record 40% market share in the Chinese smartphone market. As it continues its aggressive push in the market, it will have to keep a check on inventory levels in China and Europe in Q4 2019.
- Apple iPhone shipments were down 4%. The positive response for the latest iPhone 11 series during the tail end of the quarter is a silver lining for Apple going into the holiday season quarter. In US pre-orders and the first week of sales saw early adopters buying more of the iPhone Pro Max and iPhone Pro but the iPhone 11 rose quickly then on into the top seller's list. Apple's price corrections in China and elsewhere with the iPhone 11 and XR, as well as introducing a new palette of color, stimulated demand during the last week of September offsetting the sharp annual decline earlier months.
- Realme remained the fastest-growing brand for the second time. It also climbed up the ladder in global rankings since its last appearance. This is one of the fastest ramp-ups of companies to-date. Strong performances in India and expansions overseas drove its growth. This was also the fourth consecutive quarter that Realme was within the top 5 brands in India.
Table of Contents:
- Pivot Chart by Brand
- Pivot Chart by Geography
- Global Market by Geography
- Asia Pacific
- Key Asian Countries
- North America
- Western Europe
- Central and Eastern Europe
- Key European Countries
- Central and Latin America
- Key Central and Latin America Countries
- Middle East and Africa
- Key Middle East and Africa Countries
Author: Shobhit Srivastava
Published Date: November 2019
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