Industry Beats Standard

  • Consumer Lens: Two in Three Users Planning to Purchase A Mid or High-End Phone in India
  • Oct 28, 2018


Counterpoint Research has launched Consumer Lens, a global research program that aims to help the industry better understand the factors affecting consumer buying behavior with a detailed view and analysis on OEM share, app share, future purchase intentions, customer satisfaction and many other factors mapped across geographies and demographics. 

The latest Consumer Lens study focuses on the world's second largest mobile market, India. The analysis uncovers a multitude of insights that help to better understand dynamic consumer attitudes, preferences and mobile device usage. 

Table of Contents: 

  • Overview
  • Key Insights
    • Purchase Intention for Next Smartphone
    • The Most Preferred Brand for Next Purchase by Price Segments
    • Smartphone Satisfaction Index for Key OEMs
  • Additional Insights
  • Analyst Contacts

Number of Pages: 4
Author: Pavel Naiya
Published Date: October 2018

Attached Files

  • Consumer Lens - India Smartphone Research.pdf

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