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  • Counterpoint's take on CES-2017
  • Jan 27, 2017

The CES trade show provides a perfect launch into the new calendar year. Counterpoint’s analysts were in Las Vegas to meet companies and experience the latest technology developments.

Our key takeaways are as follows:

  • Among the most striking things from our point of view was the prevalence of Amazon’s Alexa – now being incorporated into many products. Alexa is not a very intelligent AI, but she can flip a switch on connected home devices. This simple interaction style can transform some of the erstwhile disparate devices into more usable, practical home enhancements.
  • Silicon vendors are scrambling to fill portfolio gaps as the hot tech areas shift away from smartphones. Smartphones remain a massive cash cow, but the growing silicon content per device will pressure supply chains leading to key component restrictions for some vendors. Meanwhile the silicon vendors that lost out in the smartphone revolution are seeking to carve out positions of strength in the connected car and other IoT segments that will mark the long-run growth markets for decades to come.
  • Connected cars and autonomous driving demonstrations were so prevalent that at times it seemed like CES had morphed into an auto show.
  • VR and AR are heading for a year of false dawns. On VR – hardware development continues but content lags. In AR – through-lens devices remain challenging from a hardware point of view, while on-display AR will be a rapidly growing part of the app ecosystem in 2017.

The full report is available to our subscribed clients. If you’re interested in joining the growing ranks of Counterpoint’s customers, please feel free to reach out to us at

Number of Pages: 36
Author: Neil, Jeff & Tarun (
Published Date: January 2017

Attached Files

  • CES 2017 Report.pdf

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