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India Festive Season Report - 2022

Nov 21, 2022 | Author : Shilpi Jain, Alok Upadhyay

Overview: 

The Festive season witnessed 9% YoY decline this year in smartphone segment due to higher base last year which resulted from pent up demand. Offline share was back to pre-pandemic level as this time market was operational with no COVID-19 restrictions.

Flipkart was the top online platform while Other online platforms share increased pertaining to OEMs increasing focus on their own e-stores. Premium segment (> INR 30,000) was the highlight this year as the share crossed 15% driven by massive discounts on iPhones, Samsung S-series etc.

This report entails the total festive season sales (23rd Sep – 23rd Oct, 2022) quantitative analysis by channels, top brands , price-band, and provides a comparative analysis over the previous years. Also, this report includes a qualitative analysis of the brands’ performance, Channels, major highlights from the festive season, and a deep-dive on some of the popular marketing strategies.

Table of Contents:

  • Key Trends
  • Quantitative Analysis
  • Qualitative Analysis – Online Platforms
  • Qualitative Analysis – Offline Platforms
  • Brands Performance and Highlights
  • Market Strategies to Drive Consumer Demand

Number of pages: 23

Published Date: November 2022

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