Overview:

realme has been growing at a robust pace in India since its entry. Despite COVID-19 second wave and component shortages during second half of 2021, realme experienced 20% YoY growth. It was also the fastest growing brand among the top five brands in 2021. Better planning, innovations, capacity expansion through partnerships with EMS and channel distribution were some of the strategies that helped realme in achieving this growth

The report analyses main growth drivers, strategies that worked for realme in 2021 and outlook for 2022.

Number of Pages: 7

Published Date: April, 2022