JioPhone Next Component Shortages Weigh Down on Pricing Strategy
Nov 11, 2021
Author : Varun Mishra
Jio has launched its much talked about and anticipated smartphone with Google – JioPhone Next. The device, which is being marketed as the most affordable smartphone, comes at a down payment of INR 1,999, with the rest required to be paid via EMIs bundled with various plans. The retail price of the phone is INR 6,499 when paid in full. The device also comes with Pragati OS, a customized version of Android Go. In this report, we delve into Jio’s value proposition and strategy behind the launch besides analyzing JioPhone Next’s pricing, specifications, volume forecast, and competition.
Table of Contents:
- The JioPhone Next
- Jio’s Value Proposition, Target Customers
- Pricing Analysis: Is Jio Phone Affordable?
Number of Pages: 7