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Europe’s Competitive Landscape: The Mid Tier Battle Rages On

Jun 30, 2021 | Author : Jan Stryjak


Huawei’s near departure from the European market left a vacuum waiting to be filled. Various relatively new entrants to the European market – Xiaomi, OPPO, OnePlus, realme and vivo – are fighting it out to capture market share once belonging to Huawei, and the Mid tier is a key battleground. This report explores how the different players are faring, and what we think the future holds for the European competitive landscape.

Table of Contents:

  • Huawei’s decline left a vacuum waiting to be filled
  • A shift up the tiers: Mid growing, and now Premium
  • Intense competition in the Mid tier, and poised to rise in Premium
  • Outlook
  • Conclusions

Number of Pages: 19
Published Date: June 2021


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