Overview:

Huawei’s near departure from the European market left a vacuum waiting to be filled. Various relatively new entrants to the European market – Xiaomi, OPPO, OnePlus, realme and vivo – are fighting it out to capture market share once belonging to Huawei, and the Mid tier is a key battleground. This report explores how the different players are faring, and what we think the future holds for the European competitive landscape.

Table of Contents:

• Huawei’s decline left a vacuum waiting to be filled
• A shift up the tiers: Mid growing, and now Premium
• Intense competition in the Mid tier, and poised to rise in Premium
• Outlook
• Conclusions

Number of Pages: 19
Published Date: June 2021