Since 2010, with the continuous development of the smart devices industry, the global industrial chain has seen gradual refinements. Major brands tend to focus on cutting-edge technology research and development, product marketing, brand upgrades and after-sales service while outsourcing their research and development, and design and manufacturing of mainstream products to an Original Design Manufacturer (ODM), Independent Design House (IDH) or Electronics Manufacturing Service (EMS).
The ODM model provides a one-stop service, ranging from product research and development, design and material procurement to production and assembly according to the needs of brands. It can bring the following advantages: 1) Improvement in the efficiency of new product development and product iteration; 2) Reduction in the cost of material procurement; 3) Reduction in supply chain management pressure; 4) Improvement in the efficiency of mass production while retaining the flexibility to meet short-term surges in production demand. Moreover, ODM is also an important partner that helps brands popularize cutting-edge technologies from the high-end market to the mass market, complete product-level transformation of key component technologies, enrich product portfolio, and increase product competitiveness.
Therefore, the share of smart devices developed by ODMs continues to increase. Huaqin, Wingtech and Longcheer are the global leaders in this industry. In 2020, Huaqin’s global shipments of smartphones, laptops and tablets grew 85% YoY, ranking first in the world, followed by Wingtech and Longcheer . The three companies together accounted for approximately 26% of the global smartphone, laptop and tablet market in 2020.
This whitepaper will further discuss the development of the global smart devices market (including smartphones, laptops, tablets, smart watches, TWS, smart speakers and servers), the development of ODM markets, the cooperation model and scale between brands and ODMs, as well as the ODM market competition landscape during 2015-2025, to fully demonstrate the current status, opportunities and future outlook.
*Note: This whitepaper is in the Chinese language
Number of pages: 70
Author: Mengmeng Zhang and Flora Tang
Published Date: May 2021