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  • China's Shifting Seasonality - November 2015
  • Dec 8, 2015

China’s seasonality is gradually shifting as it focuses on finding new reasons to encourage consumer spending. Singles’ Day was unheard of 10 years ago, but the first two weeks of November – leading up to 11/11 are now an important contributor to overall market volumes. The overall effect is to introduce mini-peaks into annual sales patterns with 4Q becoming gradually more significant.

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  • China's shifting seasonality - November 2015.pdf

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