Industry Beats Standard

  • Vendor Profile: Apple iPhone 6s/Plus launch in China
  • Dec 23, 2015

China is one of the key markets for Apple iPhone. The initial response to the iPhone 6s/Plus has been positive according to our channel checks with notable stock outs at the Apple Store of key SKUs -- especially the Rose Gold 64GB 6s and 6s Plus. Operators are also out of stock of all but 16GB models and independent retailers are charging a premium for the hottest models.

This profile provides insights into Apple's position in China immediately following the launch of the iPhone 6s/Plus. This was previously client exclusive content.

Attached Files

  • China Apple Launch_Sep 2015.pdf

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