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Smartphone or Feature Phone? The $100 War

Mar 15, 2013 |

One of the remarkable things about an otherwise fairly unremarkable Mobile World Congress, was the absence of non-smart phones. Nokia was the only manufacturer that was loud and proud about its feature phone line-up. The borderline between smartphones and feature phones is at stake.

  • We see the $50 to $150 price band as the critical battleground in the mobile device market in 2013. Nokia stands to lose most as competition increases dramatically at this price point.
  • This price band will define the frontier of where smartphones are pushing into feature phone territory
  • Firefox OS was the most interesting launch at MWC in our view. It is well-placed to gain traction in the $100 price level, but will face significant challenges.

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