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Transsion Holdings: Ascent of Africa’s Smartphone King

Dec 23, 2020 | Author : Yang Wang


Through years of product enhancement and market cultivation, Transsion Holdings enjoys a dominant position in the Africa mobile handset market. Localization initiatives are the greatest asset of the company, which reported robust performances in 2020 despite industry-wide difficulties. Transsion’s brands have a clear path to grow as African economies emerge from the pandemic better positioned than other emerging market countries.

This report provides an overview of Africa’s mobile industry transitions and current environment, and an analysis of Transsion Holding’s competitive strengths and prospects.

Table of Contents:

  • Snapshot of Transsion’s Performance in 2020
  • Africa Market Background
  • Transsion History
  • Strength in Products
    • Photography
    • Hardware Durability
    • Big Data and User Behavior
    • Operating System (OS) and content services
  • Strength in distribution, after-sales service and marketing
    • Distribution
    • After-sales Service
    • Marketing
  • Future Developments

Author: Yang Wang
Number of Pages: 19
Published Date: December 2020


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