The India TV market has sales of 3 to 3.5 Million units per quarter. Global brands account for almost 75% of the market. The Government of India’s “Make in India” campaign is aiming to boost domestic manufacturing. We expect the market share of local brands to rise in the short term as brands aggressively market to first time value-oriented LCD/LED TV buyers. We discussed a overview of Indian TV market. for more details, please download the attached report.
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