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India Hearables (TWS) Shipments Post 656% YoY Growth in Q2 2020, led by realme, Xiaomi, JBL, boAt and pTron

Sep 4, 2020 |


India’s True Wireless Stereo (TWS) market posted an impressive 656% YoY growth in Q2 2020, according to the latest research from Counterpoint’s ETO service. It is one of the few segments which actually grew during the COVID-19 pandemic. Entry of players like Xiaomi and OPPO, and launch of more affordable devices pushed the average selling price (ASP) to the lower side, making it possible to reach a larger section of population. Though the competition has intensified, this segment holds immense growth potential as it still represents just 10% of the hearables segment in India.”

This article examines the India TWS market as well as gives a brief analysis of the OEMs strategy in Q2 2020.

Number of Pages: 4
Author: Shilpi Jain
Published Date: September 2020

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