Online smartphone retail channels are likely to account for a 45% share of sales in 2020, according to the latest research from Counterpoint Research. This will be the highest ever share for online channels in the Indian smartphone market. The COVID-19 pandemic had a marginal impact on the Indian smartphone market in the first quarter as the nationwide lockdown was only imposed in the last week of March. However, the lockdown and post-COVID-19 market scenario will have a strong impact on the size of the smartphone market and the way they are sold. Brands are hurriedly evolving their business models and updating channel strategies to cope with the new reality.
This article examines the India smartphone market outlook for 2020 for channels as well as gives a brief analysis of the smartphone channel shipments in Q1 2020.
Number of Pages : 3
Author: Prachir Singh
Published Date: June 2020
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