Industry Beats Standard

  • Will Growth of Smartphone ODMs Stagnate Under the COVID-19 Crisis?
  • Apr 27, 2020


According to the latest research from Counterpoint’s ODM/IDH/EMS tracker, shipments from ODM/IDH companies grew by 4% y/y (year-on-year) in 2019 against the declining trend in the overall smartphone market (-2% y/y). We had anticipated the positive YoY growth to continue in 2020. However, the COVID-19 pandemic has been rapidly spreading across the globe since March, bringing a variety of uncertainties to ODMs’ business outlook. Will OEMs cut orders to ODMs under the dismal market circumstance? Will ODMs fall from the positive path to a downward curve in 2020? Here is our analysis.

Numbe of Pages: 5

Author: Flora Tang

Published Date: April 2020

Attached Files

  • Will Growth of Smartphone ODMs Stagnate Under the COVID-19 Crisis.pdf

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