China smartphone market weakness continues July 2015
China’s economic growth is marginally slowing, according to China’s National Bureau of Statistics, accumulated GDP annual growth slowed from 9.4% in 2Q 2013 to 5.5% in 1Q 2015. However the growth while slowing remains solid. Money market rates are low and stable. Property prices are returning to growth and the government has upped spending on a range of infrastructure projects. Globally many developing economies are transitioning from a hardware to a software and services economy. As a result Chinese Government recently announced its “Internet Plus Policy” to ride on this wave and become a significant player in the software and services industry.
China’s smartphone market experienced stagnation in the early part of the year. We have not seen an obvious recovery in the second quarter. The disappointingly weak growth was caused by many reasons: a muted economic environment, smartphone market saturation, lack of product related catalysts are all implicated. But the unexpected sharp decrease of China telecom carriers’ marketing investment is likely the main driver.
We have putted an overview of the Chinese market after taking consideration of different Micro and Macroeconomics factors and tried to draw conclusive summery for Chinese mobile phone market . Please download the report to know more.