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  • India Handset Market Forecast - COVID-19 Impact
  • Apr 16, 2020


Samsung will be impacted the most as the brand has the highest number of offline retail points (200,000 points). Samsung has to get rid of existing inventory across all its retail touchpoints. As the offline channel is believed to resume normalcy at a later stage due to social distancing and other restrictions, offline heavy brands are going to impact the most. Also, the demand for Samsung smartphones has declined over the periods due to heavy competition from Chinese brands.

  • India Smartphone Shipments Forecast
  • India Smartphone Shipments Forecast by Retail Price Band (INR)
  • India Feature Phone Forecast Shipments
  • Market Assumptions

Number of Pages: Excel Sheet - 2
Authors: Karn Chauhan and Tarun Pathak
Published Date: April 2020

Attached Files

  • India Handset Market Forecast - COVID-19 Impact (15 Apr 2020 Update).xlsx

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