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Russia Handset and Channel Share Analysis Q1 2021

Jun 9, 2021 |

Overview:

Samsung continued to lead in the Russian smartphone market while Xiaomi is maintaining its lead in the online channel share market. This report covers how handset market dynamics are changing after the COVID-19 outbreak and consumers are accepting online sales in Russia. Russia’s online smartphone sales reached their highest ever market share in Q1 2021 at 36%. M.Video-Eldorado led among online platforms, followed by Svyaznoy and MTS. COVID-19 has accelerated long-term shifting towards online retail. Furthermore, flagship model sales got increased due to rising disposable income during the pandemic. People spent less money on vacations. 5G is becoming a standard feature for flagship models and it helped 5G smartphone sales to witness tremendous growth.This report tells us about handset market trends, average selling price (ASP) movement, top models on both online and offline platforms, recent smartphone launches, relationship between smartphone OEMs and online platforms, and technology penetration dynamics.

Table of Contents:

  • Handset Market Overview
  • Analysis by Technology
  • Channel Share Overview
  • Smartphone OEM Channel Share Analysis
  • Online Platform Analysis

Number of pages: 30
Author: Soumen Mandal and Harshit Rastogi
Published Date: June 2021

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