The Festive Season in India kicked off on 16th October 2020 and ran up till 16th November 2020 and witnessed high volumes. This happened due to push from brands that were building the inventory, aggressive promotions and offers, innovative marketing strategies focused on consumer loyalty as well as pent-up demand due to the lockdown.
This report entails the total festive season sales quantitative analysis by channels, top brands, and provides a comparative analysis over the previous years. Also, this report includes a qualitative analysis of the brands’ performance, major highlights from the festive season, and a deep-dive on some of the popular marketing strategies.
Table of Contents:
- Quantitative Analysis
- Qualitative Analysis – Online Platforms
- Brands Performance and Highlights
- Market Strategies to Drive Consumer Demand
Number of pages: 22
Author: Prachir Singh
Published Date: November 2020
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