The India smartphone market grew 12% YoY in July 2020 as the demand continues to drive the market. Brands and channels are providing attractive offers and promotions to make the devices affordable.
Also, as consumers are spending more time on smartphones due to increase in content consumption, as well as multiple new use cases such as online education, work from home, smartphone usage as well as demand has gone up.
The feature phone market also grew 15% YoY in July 2020 as offline markets open in the rural areas. Smartphone penetration remains high at 66% during this month.
This report is a short version of the main report "India Monthly Smartphone Market Analysis 2020 July". The original report can be found here
Table of Contents:
Key OEM Strategies
Major OEM Promotions
Key Market Trends
Make in India
India Manufacturing Update
Number of pages: 48
Author: Prachir Singh and Shilpi Jain
Published Date: August 2020