The latest research from Counterpoint’s TV tracker service reveals that the India TV shipments declined by 48% YoY in Q2 2020 due to the COVID-19 situation. Smart TV continues to grow over the non-smart TV in the Indian market and captured 72%, the highest ever share till date for the smart TV in the overall TV market in the pandemic-hit quarter. This TV tracker covers the India TV market splitted by brand and by model with specifications.
Author: Debasish Jana
Published Date: August 2020
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