Overview:

The share of online sales is rising within smartphones. Overall expenditure on consumer goods has slowed recently, however, the share of online spending has seen a spike. The change from PC centric online shopping to smartphone online shopping is one reason but the COVID-19 Global pandemic has directly affected online growth by stimulating the ‘untact economy’.

Smartphones were no exception in the first quarter this year. Online smartphone sales were a mere 14% in the US last year but it rose to 17% in the first quarter of this year. This was the same in China as online sales rose to 30% in the first quarter compared to the 25% of last year. Online sales accounted for about 20 percent of global handset sales in 2019. We believe this will go up to 23% this year.

In line with the growth of the online market, Chinese smartphone OEMs have taken a strategic approach to tap into this growth. In the case of Xiaomi, the focus has been on online-centric sales channels from the start, and some OEMs have launched sub-brands that specialized with online channels. Some of these brands are Oppo's Realme and Huawei's Honor.

This report provides a forecast of the global online smartphone market up to 2024. It also provides market share of different brands within online channels across the markets of US, China and India.

Table of Contents:

• Executive Summary
• Handset Distribution Channel Structure Overview
• Online Handset Sales Share by Key Country – 2019
• US Online Smartphone Market Analysis – Q1 2020
  • Online Smartphone Sales Share
  • Online/Offline Market Share by Brand
  • Smartphone Sales by Channel and Brand
  • Top 10 Smartphones Online
• India Online Smartphone Market Analysis – Q1 2020
  • Online Smartphone Sales Share
  • Online/Offline Market Share by Brand
  • Smartphone Sales by Channel and Brand
  • Top 10 Smartphones Online
• China Online Smartphone Market Analysis – Q1 2020
  • Online Smartphone Sales Share
  • Online/Offline Market Share by Brand
  • Smartphone Sales by Channel and Brand

• Online Share of Smartphone Sales by Region: Europe & CIS, LATAM, Southeast Asia, MEA
• Online Handset Market Forecast

Number of Pages: 27
Author: Sujeong Lim
Published Date: July 2020