The latest research from Counterpoint’s TV tracker service reveals that the India TV shipments declined by 10% YoY in Q1 2020 due to the COVID-19 situation. Smart TV continues to grow over non-smart TV in the Indian market capturing 55% of the market in the pandemic-hit quarter. This is the highest ever share till date for the smart TV in the overall TV market. This TV tracker analyses the India TV market by brand and by model with specifications.
Author: Debasish Jana
Published Date: July 2020
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