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  • Exploring Monetization Opportunities for Smartphone OEMs
  • Dec 13, 2019


Emerging markets are price sensitive. Fierce competition has pushed prices down with most OEMs competing on ‘value-for-money’. Low-margin direct-to-customer models have worked well as an entry-level marketing strategy for many online-focused OEMs in India and Indonesia. Hardware differentiation is not sustainable at this price level so OEMs must continuously introduce new technology at low prices to match the competition. Other players followed similar paths across different sales channels, and many have introduced online-only SKUs. In such a scenario, monetization of the installed base through platform partners is becoming critical to increase customer value. OEMs, therefore, are moving from being “Hardware Only” brands to vertically integrated Hardware-as-a-Distribution (HaaD) business model. In this report, we will touch on different opportunities present for smartphone OEMs to explore.

Table of Contents: 

  • Exploring Monetization Opportunities for Smartphone OEMs
  • App Monetization:
  • Advertisement Monetization:
  • Content and Services Monetization
  • User Engagement Monetization

Number of Pages: 9
Author: Pavel Naiya
Published Date: Dec 2019

Attached Files

  • Exploring Monetization Opportunities for Smartphone OEMs.pdf

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