Individual Reports Individual reports

  • India Quarterly Handset Market Analysis - 2018 Q4
  • Feb 7, 2019

Overview:

  • India mobile phone shipments reached 83.4 million units with 37.8 million smartphones during Q4 2018.
  • Smartphone market grew 11% YoY in 2018, however, it declined 15% QoQ in Q4 2018 as shipments declined post the festive season.
  • The declining trend of feature phones saw a reversal as features phones grew 15% QoQ following the success of LYF JioPhone especially with “Monsoon Hungama” offer which involved trade-in of 2G feature phones.

Table of Contents:

  • Overview
  • Key OEM strategies
  • India Market - Drill Down
  • Price Band Analysis
  • Online Channels
  • Offline Channels
  • Key Smartphone Launches
  • Major OEM Promotions
  • Key Market Trends
  • Market Survey
  • Manufacturing Ecosystem

Number of Pages: 96
Author: Tarun Pathak
Published Date: February 2019

Attached Files

  • India Quarterly Handset Market Analysis - 2018 Q4.pdf

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