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Foldable Smartphone; US consumer survey 2022

Oct 31, 2022 | Author : Arushi Chawla


Counterpoint's Foldable service conducted a consumer survey to understand the preference and opinions for foldable smartphone purchases in the US. The study focuses on how likely respondents are to opt for a foldable smartphone for their next purchase, what is the preferred brand, their willingness to pay and the preferred style of foldable. A quantitative online survey was performed to capture responses from heterogeneous groups categorized on age, monthly income, gender, and occupation.

Table of Contents:

  • Key Takeaways
  • Consumer preference for foldable phone:
    • Likeliness
    • Brand Preference
    • Design Preference
    • Payment Plan Preference
  • Appendix: Demographic of the Survey

Number of Pages: 6

Published Date: October 2022


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