Overview:

Counterpoint's Foldable service conducted a consumer survey to understand the preference and opinions for foldable smartphone purchases in the US. The study focuses on how likely respondents are to opt for a foldable smartphone for their next purchase, what is the preferred brand, their willingness to pay and the preferred style of foldable. A quantitative online survey was performed to capture responses from heterogeneous groups categorized on age, monthly income, gender, and occupation.

Table of Contents:

• Key Takeaways
• Consumer preference for foldable phone:
  • Likeliness
  • Brand Preference
  • Design Preference
  • Payment Plan Preference
• Appendix: Demographic of the Survey

Number of Pages: 6

Published Date: October 2022