Global Foldable Smartphone Market Forecast, Q1 2022: May 2022 Update
May 31, 2022
Author : Jene Park
The foldable market will show more dynamics in 2022 with the new entry of various Chinese OEMs. We expect the foldable market to reach 16.7 m units, showing about 60% growth YoY in shipment.
For 2022, we will consider below points;
- Samsung will move into the foldable market with the same strategy in 2021 in terms of Price strategy and Promotions.
- OPPO and vivo's movement into the foldable market will be aggressive, but in terms of shipments, it will be cautious just for 2022.
- Xiaomi, OPPO will release clamshell-type foldable in 2022 as well as book type, focusing on China smartphone market.
- Huawei and Honor will continuously release the Foldables, especially focusing on China market.
- Foldable display panels will show shortages; thus, the market growth will have limitations. In 2023, Foldable display panel shortage will be easy with BoE's movements.
Table of Contents:
- Foldable Shipment Forecast by OEMs
- Foldable Model level Forecast (+1 year)
Published Date: May 2022