Overview:

The report emphasizes the rise of short-format video apps (such as TikTok and Vigo) in India, and how they are emerging as an alternative to OTT online video streaming options. It provides an analytical viewpoint on why they have gained momentum among the younger audiences and why social media apps such as Facebook, Instagram, YouTube and Snapchat has not been able to cater to such user needs. Further, it talks about the origin of such apps, local challenges and the opportunities ahead.

Table of Contents:

• Introduction
  • Picture: Young India’s entertainment umbrella
  • Short-format video apps – An alternative to Social Media apps (Facebook, Snapchat, Instagram)
  • Origin of short-format apps
• The market opportunity
• Short life-cycle and data localization challenges
• Conclusion 

Number of Pages: 5
Author: Hanish Bhatia
Published Date: November 2018