Emerging Tech Hearables (TWS)

  • The Growth of Active Noise Cancellation in Hearables (TWS)
  • Jul 2, 2020


Active Noise Cancellation (ANC) is becoming a big growth driver in the true wireless hearables (TWS) market. AirPods Pro is 2020’s biggest hit so far thanks to positive consumer feedback on ANC. Other major premium TWS brands have, or are planning to launch, products with ANC embedded. We are now commencing on the second phase of the ANC wave; consumers will soon have a wide selection of choice at competitive prices. This report contains ANC TWS market outlook and competitive landscape. 

Table of Contents:

  • Introduction of ANC
    • AirPods Pro Smash Hit
    • What is ANC?
    • History of Noise Cancellation
  • Recent Movements
    • Premium Brands - Initial Offerings
    • Growing Consumer Attention (UK Consumer Lens study)
  • ANC TWS Market Outlook
    • Strong Growth Expected
    • Increasing Share of ANC TWS
    • Competitive Landscape
    • Appendix - TWS Market Forecast 2020-2022 

Number of Pages: 14
Author: Liz Lee
Published Date : July 2020

Attached Files

  • The Growth of Active Noise Cancellation in Hearables (TWS).pdf

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