Country Reports India

  • India Festive Season Analysis
  • Oct 11, 2018


This report covers in-depth analysis of the Indian festival season that has kicked off with events like Flipkart’s Big Billion Day (BBD) and Amazon’s Great Indian Festival Sale (GIF). The report also highlights the key trends during the all-important festive season. 

Table of Contents: 

  • Smartphone market outlook during the festive season
  • Price band analysis
  • Channel analysis (Online Vs Offline)
  • eCommerce strategy
  • Estimated volume and value during BBD and GIF
  • Comparative analysis between BBD & GIF with Singles Day/Black Friday
  • Key takeaways

Number of Pages: 13
Author: Anshika Jain and Karn Chauhan
Published Date: October 2018

Attached Files

  • India Festive Season Analysis.pdf

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Category : Country Reports > India

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