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Mobile Handset Trends in the Hong Kong Market

Jul 17, 2018 |


The handset market in Hong Kong has seen a considerable decline for two consecutive years. This is due to the lack of technological innovation to bring a real “hero” model to grab the consumers’ attention, as well as the improved product quality which has led to a lengthened upgrade cycle by consumers. Following the cooling of the overall smartphone market, major operators in Hong Kong have suffered a reduction in the hardware business. This has led to a decrease in subsidies on hardware to maintain profitability.

Table of Contents:

  • Key Takeaways
  • Review of Hong Kong Mobile Phone Market 2017
  • Brand Performance Update as of May 2018
  • Channel Insights
  • Executive Summary

Author: Flora Tang
Number of Pages: 12
Published Date: July 2018

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