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India Smartphone Monthly Analysis Mar 2018

May 3, 2018 | Author : Karn Chauhan


  • Smartphone shipments declined 15% MoM and 13% YoY due to lack of promotions and brand clearing inventory accumulated due to heavy sell-in earlier during starting of Q1 2018 in anticipation of increasing duties and Chinese new year.
  • Xiaomi continued to lead the Indian smartphone market for the second successive quarter and Jio continued to lead the featurephone market, both crossing a record 30% share mark respectively.
  • Honor (Huawei) entered top five smartphone brands for the first time.
  • Duty on components increased by 10-15%.

Table of Contents:

  • Market Overview
  • Key OEM Strategies
  • Pricing Analysis
  • Spec Analysis
  • Channel Analysis: E-commerce and Offline
  • Major OEM Promotions
  • Key Market Trends
  • Market Survey
  • Make in India

Number of pages: 93
Published Date: April, 2018


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