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Africa’s Smartphone Retail Landscape

Jul 14, 2021 | Author : Yang Wang


This report reviews the general landscape of smartphone retailing in three of Africa’s largest and most sophisticated markets for smartphones - Egypt, Morocco and Nigeria.  It provides an overview of market fundamentals, key retail concepts, channel dynamics, formal and informal markets, development of non-traditional retail, and OEM activities in these markets.

Table of contents:

  • Africa handset market numbers snapshot
  • Smartphone market analysis - by country and by OEM
  • Smartphone retail landscape in Egypt, Morocco and Nigeria
    • Egypt
    • Morocco
    • Nigeria
  • Key takeaways

Number of pages: 46
Publishing date: July 2021

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