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AT&T Changes Gameplan: Divesting Media and Doubling Down on Broadband and 5G

Jun 23, 2021 | Author : Jeff Fieldhack and Matthew Orf

Overview:

AT&T reported just under 78 million postpaid subscribers and 18.1 million wireless prepaid subscribers to end Q1 2021. Consumer postpaid connections and prepaid connections both saw decent growth during the quarter. Since the quarter ended, there has been a lot change. Two months after a large analyst event where AT&T commented how committed the company was to growing its media assets, it has started divesting its WarnerMedia assets. In March, AT&T sold off its DirecTV assets. Both huge, costly blunders.

There is now a refocus on rollouts of fiber broadband, 5G, and the first responder ‘FirstNet’ network. At the same time, AT&T is more aggressive with 5G promotional activity and more prepaid stores being opened. All of this could not be done while running WarnerMedia. This report analyzes AT&T wireless performance and changing strategies.

Table of Contents:

  • Key takeaways from Q1
  • Wireless performance
  • Key Q1 sales statistics
  • AT&T network and services update
  • AT&T key strategies for Q2 and 2021

Number of pages: 23
Published date: June 2021

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