The Indian smartphone market grew 11% YoY in November 2020. Diwali was on 14th November and it marked the end of the festive season. However, the shipments decline as the festive season ended post-Diwali. Going forward, we believe that the Indian smartphone market will decline by 6% in 2020 to reach 148 million units.
However, on the manufacturing front, the manufacturing output has declined due to shortages of components as well as a decline in local demand following the festive season for almost all the OEMs. Some of the PLI approved companies have told the government they won’t be able to meet their manufacturing targets before the March-end deadline under the production-linked incentive (PLI) scheme.
This report provides in-depth strategic analysis for key OEMs in India and also provides their month on month and year on year growth, online-offline channel split percentage and analysis by price band. It also gives the top five models for top OEMs according to their market share.
This premium version of the report deep dives within channels, OEM strategies and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- New launches Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India: Policy Updates and Manufacturing Updates
Number of pages: 113
Author: Prachir Singh and Shilpi Jain
Published Date: Dec 2020
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