The India smartphone market grew 31% YoY in October 2020 as the brands pushed high inventory into the channel due to the festive season sale which started in second week of Oct. Also, demand remained high in anticipation of great deals available during the festive sale period which led to increase in online consumer spending.
Xiaomi regained the top smartphone brand in October 2020, registering a 16% YoY growth driven by the strong performance of its models like Redmi 9A and Redmi 9.
This report provides in-depth strategic analysis for key OEMs in India and provides their month on month and year on year growth, online-offline channel split percentage, and analysis by price band. It also gives the top five models for top OEMs according to their market share.
This premium version of the report deep dives within channels, OEM strategies, and changing government policies to give a comprehensive overview of the Indian smartphone market. This report tracks monthly India smartphone shipments by brand by model across different e-commerce channel platforms. It covers 100+ brands, 800+ models, 100+ specifications, pricing of each model across online and offline channels. The online channels are further split into platforms like Flipkart, Amazon, Mi.com, Paytm, Snapdeal, etc.
Table of Contents:
- Market Overview
- Key OEM Strategies
- Pricing Analysis
- New launches Analysis
- Spec Analysis
- Channel Analysis: E-commerce and Offline
- Major OEM Promotions
- Key Market Trends
- Market Survey
- Make in India
Number of Pages: 109
Author: Prachir Singh and Shilpi Jain
Published Date: December 2020
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